New & Improved

Pure Canvas Primer Illuminating

Regular price
$62.00
4.4
Rated 4.4 out of 5 stars
4.4 Stars (202 Reviews)
Improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection.
Pure Canvas Primer Illuminating

Pure Canvas Primer Illuminating

Powered by over 85% skincare ingredients, it boosts skin’s radiance and brightness instantly and over time, improving the look of bare skin with every wear.
Key Benefits
12-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 12 hours
Enhances Luminosity: Improves skins radiance and brightness instantly and overtime
Evens Dark Spots and Discoloration: Consumers agree this primer helps reduce hyperpigmentation**

Key Ingredients
Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect, and smooth skin.
Porcelain Flower: Promotes long-term visible radiance
Encapsulated Luminous Pearls: Provide enhanced light reflection on skin for naturally dimensional radiance
Key Claims
  • 97% agree that the primer gave skin a luminous healthy glow*
  • 97% agree that the primer feels weightless*
  • 94% agree that the primer makes skin feel soft and supple*

After 3 weeks of consumer testing on 30 women*

Apply after skincare. Gently massage a dime-sized amount onto skin with fingertips. Follow with Tinted Moisturizer or Foundation

WATER (AQUA/EAU), GLYCERIN, BUTYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, PYRUS MALUS (APPLE) FRUIT EXTRACT, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, PPG-51/SMDI COPOLYMER, ROSA CENTIFOLIA FLOWER EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, SEA WATER (MARIS AQUA/EAU DE MER), PHENOXYETHANOL, POLYURETHANE-35, SORBETH-30 TETRAISOSTEARATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, ETHYLHEXYL OLIVATE, DIPROPYLENE GLYCOL, LINOLEIC ACID, PHOSPHOLIPIDS, PHYTOSTEROLS, SORBITAN SESQUIISOSTEARATE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, XANTHAN GUM, PPG-8-CETETH-20, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, SODIUM HYDROXIDE, SQUALANE, METHYLPROPANEDIOL, TETRASODIUM EDTA, SODIUM CITRATE, CITRIC ACID, CAPRYLYL GLYCOL, MICA, PHENYLPROPANOL. +/- (MAY CONTAIN/PEUT CONTENIR) IRON OXIDES (CI 77491, 77492, 77499).




30ml

Reviews & Questions

4.4
Rated 4.4 out of 5 stars
Based on 202 reviews
Total 5 star reviews: 132 Total 4 star reviews: 38 Total 3 star reviews: 20 Total 2 star reviews: 5 Total 1 star reviews: 7
84%would recommend this product
202 reviews
  • Nicole O.
    Verified Reviewer
    I recommend this product
    Skin Tone Light
    Skin Type Combination
    Best To Use For Shine Finish, Quick Application, All Day Wear
    Age 18-24
    Rated 5 out of 5 stars
    3 minutes ago
    Glowy skin must have

    This primer gives the most elegant, lit-from-within glow. It’s not glittery or overly shiny — just a soft, radiant luminosity that makes skin look healthy and expensive.

    It works beautifully under foundation or even mixed in for a subtle glow boost. Skin looks smoother, brighter and more awake instantly. It photographs beautifully and gives that bridal, glass-skin effect without feeling greasy.

    If you love radiant, glowing skin but want it to look refined rather than sparkly, this is perfect.

    Effortless glow in one step.

  • Adrienne L.
    Verified Buyer
    I recommend this product
    Skin Tone Medium
    Skin Type Normal
    Best To Use For On-The-Go, Sheer Coverage
    Age over 60
    Rated 5 out of 5 stars
    2 days ago
    Always a favorite for me.

    I apply the Pure Canvas Primer Illuminating prior to my tinted moisturizer or foundation, depending upon the weather and season.

    The Pure Canvas is something I will always purchase!

  • Geri C.
    Verified Buyer
    I recommend this product
    Skin Tone Light Medium
    Skin Type Combination
    Best To Use For Blends Well, All Day Wear
    Age over 60
    Rated 5 out of 5 stars
    2 weeks ago
    Perfect Primer

    The best primer ever!!! I have tried others but this is the best!